Morning news is dada.

Here's the thing is that Matt Lauer, who would appear a stranger to sarcasm/wit/cognizance, can't grasp why politicians would choose to be mocked by appearing on the (critically and publicly acclaimed) Colbert Report:

They think they're being hip; I don't know.

First, note that it's far better than setting oneself up for irrelevance by appearing on NBC's Absolutely Inane Today Show. Same goes for Good Morning America. Second, note that Matt Lauer is kinda stupid. Or a really good actor. Although, as I recall back to my undergraduate journalism classes, there was a wall of duh that separated the broadcast journalists from everybody else.