While in college, I lived in the city of Willimantic. With more Victorian houses per capita than San Francisco and a wide-scale resurgence in the arts, music and poetry, Willimantic has undeniable charm. It's also known as the heroin capital of Connecticut.
To promote tourism, residents have been dressing up like frogs and passing out candy and travel brochures throughout the East.
Come see our frog bridge and thread mills, they encourage.
Enter, my favorite quote from the article mentioning said tactics:
York wants people in other communities to know that Willimantic has a lot more to offer than a reputation for heroin trafficking and prostitution.